$ tree HelloWorld/
HelloWorld/
├── HelloWorld
│   ├── AppDelegate.h
│   ├── AppDelegate.m
│   ├── Assets.xcassets
│   │   ├── AppIcon.appiconset
│   │   │   └── Contents.json
│   │   └── Contents.json
│   ├── Base.lproj
│   │   ├── LaunchScreen.storyboard
│   │   └── Main.storyboard
│   ├── Info.plist
│   ├── ViewController.h
│   ├── ViewController.m
│   └── main.m
└── HelloWorld.xcodeproj
    ├── project.pbxproj
    ├── project.xcworkspace
    │   ├── contents.xcworkspacedata
    │   ├── xcshareddata
    │   │   └── IDEWorkspaceChecks.plist
    │   └── xcuserdata
    │       └── pan.xcuserdatad
    │           └── UserInterfaceState.xcuserstate
    └── xcuserdata
        └── pan.xcuserdatad
            ├── xcdebugger
            │   └── Breakpoints_v2.xcbkptlist
            └── xcschemes
                └── xcschememanagement.plist

#import "ViewController.h"

@interface ViewController ()

@end

@implementation ViewController

- (void)viewDidLoad {
    [super viewDidLoad];
    // Do any additional setup after loading the view, typically from a nib.
    
    // 创建控件
    UILabel* label = [[UILabel alloc]init];
    label.text = @"Hello World";
    // 自适应大小
    [label sizeToFit];
    // 居中
    label.center = self.view.center;
    // 添加控件
    [self.view addSubview :label];
}


@end

$ xcodebuild -list -project HelloWorld.xcodeproj
Information about project "HelloWorld":
    Targets:
        HelloWorld

    Build Configurations:
        Debug
        Release

    If no build configuration is specified and -scheme is not passed then "Release" is used.

    Schemes:
        HelloWorld

$ xcodebuild -scheme HelloWorld build
note: Using new build system
note: Planning build
note: Using build description from disk
Build system information
error: Signing for "HelloWorld" requires a development team. Select a development team in the project editor. (in target 'HelloWorld')

** BUILD FAILED **

$ xcodebuild -scheme HelloWorld build CODE_SIGN_IDENTITY="" CODE_SIGNING_REQUIRED=NO
Build settings from command line:
    CODE_SIGN_IDENTITY =
    CODE_SIGNING_REQUIRED = NO

note: Using new build system
note: Planning build
note: Constructing build description
Build system information
warning: HelloWorld isn't code signed but requires entitlements. It is not possible to add entitlements to a binary without signing it. (in target 'HelloWorld')
...
Validate /Users/pan/Library/Developer/Xcode/DerivedData/HelloWorld-dnyjqrgxcjjobvfzytzhtzpmjlmx/Build/Products/Debug-iphoneos/HelloWorld.app (in target: HelloWorld)
...
Touch /Users/pan/Library/Developer/Xcode/DerivedData/HelloWorld-dnyjqrgxcjjobvfzytzhtzpmjlmx/Build/Products/Debug-iphoneos/HelloWorld.app (in target: HelloWorld)
...
** BUILD SUCCEEDED **

$ tree HelloWorld.app
HelloWorld.app
├── Base.lproj
│   ├── LaunchScreen.storyboardc
│   │   ├── 01J-lp-oVM-view-Ze5-6b-2t3.nib
│   │   ├── Info.plist
│   │   └── UIViewController-01J-lp-oVM.nib
│   └── Main.storyboardc
│       ├── BYZ-38-t0r-view-8bC-Xf-vdC.nib
│       ├── Info.plist
│       └── UIViewController-BYZ-38-t0r.nib
├── HelloWorld
├── Info.plist
└── PkgInfo

$ file HelloWorld.app/HelloWorld
HelloWorld.app/HelloWorld: Mach-O 64-bit executable arm64

xcrun simctl help

$ xcrun simctl help install
Install an app on a device.
Usage: simctl install <device> <path>

# 查看当前设备列表，选择一个设备UDID
xcrun simctl list devices
# 打开并启动设备
open -a Simulator --args -CurrentDeviceUDID $UDID
# 在启动的设备中安装我们的应用，注意需要app支持x86架构
xcrun simctl install booted /path/to/HelloWorld.app

# archive
xcodebuild archive -project HelloWorld/HelloWorld.xcodeproj -scheme HelloWorld -configuration Debug  -archivePath ./build/HelloWorld

# export
xcodebuild -exportArchive -archivePath ./build/HelloWorld.xcarchive -exportOptionsPlist exportOptions.plist -exportPath ./build

<?xml version="1.0" encoding="UTF-8"?>
<!DOCTYPE plist PUBLIC "-//Apple//DTD PLIST 1.0//EN" "http://www.apple.com/DTDs/PropertyList-1.0.dtd">
<plist version="1.0">
<dict>
    <key>method</key>
    <string>development</string>
</dict>
</plist>

Add -> Apps -> Choose from my Mac

Window -> Devices and Simulators -> Devices

itms-services://?action=download-manifest&url=https://example.com/ota.plist

<plist version="1.0">
  <dict>
    <key>items</key>
    <array>
      <dict>
        <key>assets</key>
        <array>
          <dict>
            <key>kind</key>
            <string>software-package</string>
            <key>url</key>
            <string>
              https://example.com/app.ipa
            </string>
          </dict>
        </array>
        <key>metadata</key>
        <dict>
          <key>bundle-identifier</key>
          <string>com.evilpan.helloworld</string>
          <key>bundle-version</key>
          <string>1</string>
          <key>kind</key>
          <string>software</string>
          <key>title</key>
          <string>一个有趣的APP</string>
        </dict>
      </dict>
    </array>
  </dict>
</plist>

$ ios-deploy -b HelloWorld.ipa
[....] Waiting for iOS device to be connected
------ Install phase ------
...
[ 65%] InstallingEmbeddedProfile
[ 70%] VerifyingApplication
[ 75%] CreatingContainer
[ 80%] InstallingApplication
[ 85%] PostflightingApplication
[ 90%] SandboxingApplication
[ 95%] GeneratingApplicationMap
[100%] Installed package HelloWorld.ipa